Friday, January 20, 2006

If You Can't Post 2 or 3 Times A Week - Don't Blog

Well that's the opinion of Meryl K. Evans and Hank Stroll at marketingprofs.com.
I have been on blogging vacation for quite a while now, but I will try to stick to the 2 or 3 times a week rule at a minimum.

Google Buys Radio Ad Firm; AdWords Headed To Radio Distribution

Google is to acquire dMarc Broadcasting, a company that puts ads into radio stations, paying up to $1.1 billion for it. Google plans to distribute AdWords via radio this way. Says Google VP of advertising sales Tim Armstrong in the press release.:

"Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media," said Tim Armstrong, vice president of Advertising Sales, Google. "We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry."

Study States the Obvious?

Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University.

You only get one chance to create a good first impression, make it count. A clean, professional, and fast-loading site can ensure that your first impression will be a good one.
How to Design Web Accessible Pages for the Color Blind

We have a client site going live next week. During our normal quality control testing procedures the client called me to see if the site would be viewable by people who are color blind. The base corporate color is a shade of maroon. Actually my brother is color blind as was my grandfather. I asked my brother to check the site and it passed with flying colors (no pun intended ;-) ).

But it got me to thinking about other sites that include Red and Green. How would they fair?

Check out How to Design Web Accessible Pages for the Color Blind for more info on this.
Free Fonts

My oldest Son Evan LOVES fonts. He likes to install them and collect them and print them out.
He is going to go crazy when I show him this site.

A HUGE LIST OF FREEWARE FONTS

Tax Time Again! - Use Your Favorite Tax Software For Free

The IRS has a list of free online tax filing software. If they had their way, EVERYONE would file online. It's quick, easy and efficient.

Last year I purchased a copy of Turbotax and also filled out all the information on their free website version. The final outcome was IDENTICAL! I'm going for the free version this year at:
http://www.taxfreedom.com/
Firefox 20% market share in Europe

A new study out from XiTi shows a major gain in Europe in the use of Firefox.


Tuesday, January 10, 2006

Baker Street Blog - How to do great creative without being clever or talented

In the early days of motoring, Michelin weren't selling enough tires. They had to persuade people to drive more. So they invented Michelin Guides, which contained everything you needed to plan a motoring holiday, from maps to restaurant reviews. They made it chic to travel hundreds of miles to Switzerland and Italy in noisy, uncomfortable cars. Thousands did, and millions do it today. Wearing the tires out as they go. Genius.
WOW, It's Been a Whole Month Since My Last Post!!!!

I've been on vacation from the blog for a while. I am just starting to catch up on the goings on.
One interesting article in btobonline.com says that online video is projected to show a big growth over the next two years. They report that online video ad spending in the U.S. will reach $640 million in 2007, approaching triple this year's online video ad spending of $225 million. By 2009, advertisers will spend $1.5 billion on video ads online.