Saturday, July 14, 2007

Mobile Phones As Mass Media: The Upcoming Technological Revolution

I found an interesting article by Alan Moore on www.masternewmedia.org that talks about the mobile phones being the 7th mass media that will revolutionize media communications.

He states that an evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. It is the grass roots of the mobile mass media.

The story is in two parts

Part I - Mobile as the 7th Mass Media

Part II - Models For Content Distribution
Kudos to Walgreens!