Getting Listed in News Search Engines

Lee Odden has a great article on how to get your press releases listed in News Search Engines
Research web sites that are already trusted news sources and work on getting your articles or press releases published with them. Either pitch the journalists of those sites with contributed articles or story ideas or engage them via comments if it’s a blog.

Submit press releases though wire services such as Business Wire, PR Newswire, PRWeb or MarketWire that supply news. Not every release makes it through into Yahoo News so be sure to write a quality release offering news of real value. Include full urls in the release as most wire services and news search engines will convert this to an active link. This method is where press release optimization skills come into play. It’s a challenging task to write press releases that are both engaging to journalists and consumers as well as to search engines through proper use of keywords.

Apply to become a trusted news source. If your site produces frequent, original content, and/or has multiple contributors and a clear editorial process, then you may qualify as a trusted news source.

Here are the links to apply for Google News, Yahoo News and Topix.net.
Apply to Google News - Suggest a news source
Apply to Yahoo News - Suggest a local source or a source for news and blog search
For Topix.net find the relevant news category and click on the “Feedback” link at the bottom of the page

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