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Three Reasons Why Facebook Matters To Our Clients

The buzz is on about facebook being the 'new Google'. I started using Facebook about a month ago and I have to say its very compelling. I am looking forward to getting more of my friends signed up!

1. New Advertising system
Facebook announced a new marketing program on on November 6, 2007 on their blog:
http://blog.facebook.com/blog.php?post=6972252130
The new system is called Beacon:
http://www.facebook.com/business/?beacon
It’s a bit controversial:
http://www.wcsh6.com/news/watercooler/article.aspx?storyid=75350

2. $240 Million Dollar Investment by M$
NYT article: http://tinyurl.com/yqddnt
M$ advertising page: http://advertising.microsoft.com/facebook

3. Application Development and Integration
This is a very interesting development announced at the Facebook F8 conference:
http://developers.facebook.com/videos.php
http://developers.facebook.com/get_started.php
Stanford U teaches a class on Facebook applications.
Developed a few that have over 1,000,000 installs!
http://www.techcrunch.com/2007/11/19/stanford-students-facebook-application-crosses-1-million-installs/

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