If You Can't Post 2 or 3 Times A Week - Don't Blog
Well that's the opinion of Meryl K. Evans and Hank Stroll at marketingprofs.com.
I have been on blogging vacation for quite a while now, but I will try to stick to the 2 or 3 times a week rule at a minimum.
Friday, January 20, 2006
Google Buys Radio Ad Firm; AdWords Headed To Radio Distribution
Google is to acquire dMarc Broadcasting, a company that puts ads into radio stations, paying up to $1.1 billion for it. Google plans to distribute AdWords via radio this way. Says Google VP of advertising sales Tim Armstrong in the press release.:
"Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media," said Tim Armstrong, vice president of Advertising Sales, Google. "We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry."
Study States the Obvious?
Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University.
You only get one chance to create a good first impression, make it count. A clean, professional, and fast-loading site can ensure that your first impression will be a good one.
Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University.
You only get one chance to create a good first impression, make it count. A clean, professional, and fast-loading site can ensure that your first impression will be a good one.
How to Design Web Accessible Pages for the Color Blind
We have a client site going live next week. During our normal quality control testing procedures the client called me to see if the site would be viewable by people who are color blind. The base corporate color is a shade of maroon. Actually my brother is color blind as was my grandfather. I asked my brother to check the site and it passed with flying colors (no pun intended ;-) ).
But it got me to thinking about other sites that include Red and Green. How would they fair?
Check out How to Design Web Accessible Pages for the Color Blind for more info on this.
We have a client site going live next week. During our normal quality control testing procedures the client called me to see if the site would be viewable by people who are color blind. The base corporate color is a shade of maroon. Actually my brother is color blind as was my grandfather. I asked my brother to check the site and it passed with flying colors (no pun intended ;-) ).
But it got me to thinking about other sites that include Red and Green. How would they fair?
Check out How to Design Web Accessible Pages for the Color Blind for more info on this.
Free Fonts
My oldest Son Evan LOVES fonts. He likes to install them and collect them and print them out.
He is going to go crazy when I show him this site.
My oldest Son Evan LOVES fonts. He likes to install them and collect them and print them out.
He is going to go crazy when I show him this site.
A HUGE LIST OF FREEWARE FONTS
Tax Time Again! - Use Your Favorite Tax Software For Free
The IRS has a list of free online tax filing software. If they had their way, EVERYONE would file online. It's quick, easy and efficient.
Last year I purchased a copy of Turbotax and also filled out all the information on their free website version. The final outcome was IDENTICAL! I'm going for the free version this year at:
http://www.taxfreedom.com/
The IRS has a list of free online tax filing software. If they had their way, EVERYONE would file online. It's quick, easy and efficient.
Last year I purchased a copy of Turbotax and also filled out all the information on their free website version. The final outcome was IDENTICAL! I'm going for the free version this year at:
http://www.taxfreedom.com/
Firefox 20% market share in Europe
A new study out from XiTi shows a major gain in Europe in the use of Firefox.
A new study out from XiTi shows a major gain in Europe in the use of Firefox.
Tuesday, January 10, 2006
Baker Street Blog - How to do great creative without being clever or talented
In the early days of motoring, Michelin weren't selling enough tires. They had to persuade people to drive more. So they invented Michelin Guides, which contained everything you needed to plan a motoring holiday, from maps to restaurant reviews. They made it chic to travel hundreds of miles to Switzerland and Italy in noisy, uncomfortable cars. Thousands did, and millions do it today. Wearing the tires out as they go. Genius.
In the early days of motoring, Michelin weren't selling enough tires. They had to persuade people to drive more. So they invented Michelin Guides, which contained everything you needed to plan a motoring holiday, from maps to restaurant reviews. They made it chic to travel hundreds of miles to Switzerland and Italy in noisy, uncomfortable cars. Thousands did, and millions do it today. Wearing the tires out as they go. Genius.
WOW, It's Been a Whole Month Since My Last Post!!!!
I've been on vacation from the blog for a while. I am just starting to catch up on the goings on.
One interesting article in btobonline.com says that online video is projected to show a big growth over the next two years. They report that online video ad spending in the U.S. will reach $640 million in 2007, approaching triple this year's online video ad spending of $225 million. By 2009, advertisers will spend $1.5 billion on video ads online.
I've been on vacation from the blog for a while. I am just starting to catch up on the goings on.
One interesting article in btobonline.com says that online video is projected to show a big growth over the next two years. They report that online video ad spending in the U.S. will reach $640 million in 2007, approaching triple this year's online video ad spending of $225 million. By 2009, advertisers will spend $1.5 billion on video ads online.
Thursday, December 08, 2005
"Podcast" - Word of the Year
CNet reports that Podcast is word of the year. Its amazing how fast the popularity of this word has grown! Last year it was rejected because not enough people were using it. I have found podcasts to be quite useful to listen to while I am cleaning the kitchen or doing other tasks on the o computer. I'm a REAL geek, I run my laptop through my stereo system and us my cordless speakers to listen anywhere in the house.
CNet reports that Podcast is word of the year. Its amazing how fast the popularity of this word has grown! Last year it was rejected because not enough people were using it. I have found podcasts to be quite useful to listen to while I am cleaning the kitchen or doing other tasks on the o computer. I'm a REAL geek, I run my laptop through my stereo system and us my cordless speakers to listen anywhere in the house.
Wednesday, December 07, 2005
Google Source of 10.8 % of Visitors to Retail Websites
Hitwise reports that search remains a major source of visitors to e-tailers contributing 17.9 percent of all visits for the week of December 3rd. Google led in search engine referrals, having provided 10.8 percent of all visits to online retailers. Yahoo Search and MSN Search accounted for 4.1 percent and 0.8 percent, respectively.
Hitwise reports that search remains a major source of visitors to e-tailers contributing 17.9 percent of all visits for the week of December 3rd. Google led in search engine referrals, having provided 10.8 percent of all visits to online retailers. Yahoo Search and MSN Search accounted for 4.1 percent and 0.8 percent, respectively.
Tuesday, December 06, 2005
Online Advertising Reaching the "Tipping Point"
Brian Morrissey at Ad Week reports that Web ad spending will increase to $55 billion worldwide within the next five years. They report that big advertisers like Absolut Vodka, General Motors and Ford earmark 20 percent of their marketing budgets to Internet marketing.
Brian Morrissey at Ad Week reports that Web ad spending will increase to $55 billion worldwide within the next five years. They report that big advertisers like Absolut Vodka, General Motors and Ford earmark 20 percent of their marketing budgets to Internet marketing.
Saturday, December 03, 2005
Latino Lingo - Growth of Online Marketing
Wilson posted a link to an interesting article called Surfing in two Worlds.
He states that marketing to Hispanics online is up 33% as compared to last year.
Wilson posted a link to an interesting article called Surfing in two Worlds.
He states that marketing to Hispanics online is up 33% as compared to last year.
Proposed Extensions To RSS To Share Calendars And Other Things
I just read the latest post from Ray Ozzie at Microsoft. He and his group are proposing a new addition to the RSS protocol called SSE (Simple Sharing Extensions) to allow asynchronous sharing of data between multiple sources. What does this mean in ENGLISH???? -->
It means when this is implemented RSS can be extended to synchronize calendars, address lists, task lists, project plans or anything else that needs multiple source updates from ANY application that supports the standard. Microsoft is releasing this under the Creative Commons License, so it will be freely available to all. This is awesome! All the geeky details are here.
This is yet another example of how SUBSCRIBE is the next evolutionary step on the internet
I just read the latest post from Ray Ozzie at Microsoft. He and his group are proposing a new addition to the RSS protocol called SSE (Simple Sharing Extensions) to allow asynchronous sharing of data between multiple sources. What does this mean in ENGLISH???? -->
It means when this is implemented RSS can be extended to synchronize calendars, address lists, task lists, project plans or anything else that needs multiple source updates from ANY application that supports the standard. Microsoft is releasing this under the Creative Commons License, so it will be freely available to all. This is awesome! All the geeky details are here.
This is yet another example of how SUBSCRIBE is the next evolutionary step on the internet
My First Skype Call
Well the big news this week is that Skype has released version 2.0 beta that supports high definition streaming video.
I made my first Skype call today with a colleague in the UK. The quality was excellent! I was so impressed, I am talking about rolling this out to more employees at Mason. In the past, I tried the voice over IP options with Yahoo, MSN and AOL IM, but none were as clear and natural as Skype. I recommend checking it out especially since it's free!
Well the big news this week is that Skype has released version 2.0 beta that supports high definition streaming video.
I made my first Skype call today with a colleague in the UK. The quality was excellent! I was so impressed, I am talking about rolling this out to more employees at Mason. In the past, I tried the voice over IP options with Yahoo, MSN and AOL IM, but none were as clear and natural as Skype. I recommend checking it out especially since it's free!
Subscribe to:
Posts (Atom)
