Many of our clients are either starting a blog or thinking about it. Generally, its a good idea to write up your company's stance on blogging with a clear understanding of the boundaries. Buzz Marketing With Blogs posted the Hill & Knowlton blog policy which is easy to understand and seems to cover all the bases:
- I will acknowledge and correct mistakes promptly
- I will preserve the original post, using notations to show where I have made changes
- I will never delete a post
- I will not delete comments unless they are spam or off-topic
- I will disclose conflicts of interest (including client relationships) where I am able to do so
- I will not publish anything that breaches my existing employment contract
- I will distinguish between factual information/commentary and advertising
- I will never publish information I know to be inaccurate
- I will disagree with other opinions respectfully
- I will link to online references and original source materials directly
- I will strive for high quality with every post - including basic spell checking
- I will write deliberately and with accuracy
- I will reply to emails and comments when appropriate, and do so promptly
- I will restrict my posting to professional topics
- I will write on a regular basis, at least once each week
No comments:
Post a Comment