A recent emarketer survey shows that after a decrease in online spending in 2001 and 2002, spending has rebounded dramatically with double digit growth predicted through 2009.
Where are the dollars coming from? According to an InsightExpress survey, 74% of media planning and buying executives reported an increased demand for Internet ad inventory in late 2004. That figure was 23 points higher than the next most in-demand medium, cable TV. In contrast, 19% or more of respondents cited decreased demand for media such as newspapers, radio, magazines and network TV.
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