Technoroti Blogging Survey Results Published

View the results of the survey here.

To me the most interesting statistic was on the question "When looking for product information which do you trust most?" Nearly 63% said that they trust other bloggers more then any other source. As the blogosphere continues to grow every day, the free flow of information and the collective conversation grows with it. Word of mouth now moves at the speed of electrons.

As Rich Edelman writes in his blog:

The survey shows a disconnect between the ways companies have traditionally communicated with the blogosphere and how these bloggers want and expect to be communicated with now. The top-down, one-way, press release culture has to be supplanted by an approach based on dialogue and co-creation of brands and corporate reputation. In fact, in many of our client programs we're already seeing a fundamental re-ordering of the relationship between markets and marketers, with the blogosphere providing a channel for real input and dynamic discussion. Smart companies have also recognized the potential for inside-out communications, with empowered employees and informed consumers as the best sources of credible commentary.