DaimlerChrysler Is Listening -

Randall McAdory from DaimlerChrysler was interviewed by chiefmarketer.com. It's good to see my former employer is 'with it' when it comes to tracking the conversation online. McAdory obviously understands the importance of the blogosphere in not only getting unfiltered feedback on their brand, but also as a way to research and uncover new trends.

Many other companies have learned the hard way that ignoring this segment can be very damaging to the brand. Two top examples are Dell Computer and Kryptonite Locks. In both of these cases, they ignored the issues and got burned.

DC needs to take part in the conversation as well. I think starting up their own DaimlerChrysler blog is a crucial next step.