MSN adCenter 3.0

MSN PPC sounds pretty cool from what I hear so far. I will post more if I can get my hands on a beta account. Here are five features that make MSN adCenter stand out:

1. Dynamic Keyword Insertion beyond Google AdWords: you can set up to three dynamic parameters that allow you additional control over you ad copy and even allow for dynamic destination URLs.
2. Extensive Demographic Data: This allows you to tailor your ads based on demographics and not just keyword phrases and geographic data.
3. Bid Based on Demographics: You can place a higher bid on a keyword phrase for a searcher who is 26-35 year old males, as an example.
4. Estimate Average Positions: Unlike Yahoo which shows max bids, and unlike Google that makes it very hard to know a rank, MSN enables you to see estimated position based on max bid and CTR of each ad creative.
5. Day Parting Bid Tools: You can "display your ads on specific days of the week, specific times of day or a combination of each."