What the Heck Is bbbrrrrryyyy?

Is it a new adjective for ' boy it's cold'? Well, maybe, but really its more testing to see how the search engines are doing at indexing words and how long it take em to do it. Scoble has noticed a trend that the major search engines are lying about the results. For the word brrrreeeport (which was our last test), Google says there are 14,000 results when the number is probably more like 400! Sounds like a little search engine conspiracy to me... Very interesting