The Mason Team are making progress on the Blogging front. The OPML reading list project continues to move forward (we have a status meeting tomorrow).
I had a meeting with the executive committee this morning


Here is the agenda:
1. Overview of project (RSS reading lists by industry category with each containing the Mason blog)
1. Jack perform a 15 minute demo of the Bloglines.com feed aggregator system
2. 5 minute discussion to finalize the name of the blog (working title: "Brand Trail")
3. 5 minute discussion to decide if we are hosting this on mason23.com or on a separate URL
4. 20 minute discussion on the process - content, time to read Feeds, post articles, case studies, commentary cross post on other blogs
5. 10 minute Q&A

Meeting notes:

• All executive committee members will sign up for a bloglines.com account to aggregate our RSS feeds and will share them with the group.
• The name of the mason blog will be "Brand Trial"
• The blog will be hosted on mason23.com/blog
• Fran and Norm will put together a blogging mission statement to be ready for 3pm on Monday
• Charlie and the team will start to generate topics for brand trial
• Anyone in the agency can submit a post for the Mason blog. The decision was to have it filtered through one of the Executive committee to make sure it is framed around the notion of brand trial
• Harry will be assigned a block of time each month for research, posting and cross posting on the subject of brand trial

Our next meeting is at Monday at 3pm to go over the details and get Harry started.