Thursday, June 09, 2005

Our media department gave a great presentation on alternate forms of media meant to augment traditional media outlets. It was a great presentation and I think we all walked away with new ideas for our clients.

Here are some of the topics covered:

• Product Placement
• Product Integration
• Interactive Entertainment
• Video Game Advertising
• Cellular Phone Advertising
• Word-of-Mouth
• Buzz Marketing
• Nightlife Advertising
• Building and Street Displays
• Mobile Advertising
• Aerial Advertising
• In-Hand Advertising
• Airport Advertising
• Sports / Entertainment Venues
• Health Club Advertising
• Movie Advertising
• Grocery Store Advertising
• Shopping Mall Advertising
• Digital Advertising
• Parking / Transit Tickets
• Restroom Advertising
• Gas Station Advertising

Some of these things are new and some have been around for a while, but it was great to see them put together in one presenation. Very Cool Stuff! We should get this up on our website too!

Kudos to Becca, R2 and G for doing such a great job.

No comments: