Search Engine Optimization - Descriptions and Definitions

Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines.

Two Types of SEO:

1. ORGANIC SEO (AKA Traditional SEO)
- Results appear in regular listing area. Patience is required for this type of result. Sometimes there is too much competition to break into the top rankings

2. PPC (Pay-Per-Click)
- Bidding for sponsored placement in search engines such as Yahoo and Google. Good for quick traffic and for keywords that have too much saturation. This technique is not as easy as one might think. Keywords need to be highly targeted, descriptions need to be optimized and campaigns need to be continuously managed.


LEGAL SEO Techniques -

Keyword-rich content
Optimize key places on the page and throughout the site structure
Legitimate link development
Optimize and wait.



ILLEGAL SEO Techniques - Definitions

Cloaking - any of several means to serve up a different page to the search-engine spider than will be seen by human users - is one of the most controversial methods of search engine optimization. To wit, cloaking can be an illegitimate attempt to mislead search engines regarding the content on a particular Web site

Link spam - Occasionally a problem for some search engines such as Google, which can be fooled into assigning higher relevance to a site based on thousands of inbound links that weren't properly "earned" by the site

Link farms - The main purpose of a link farm is to deceive the indexing programs of Internet search engines that assign rankings according to the number of pages that link to a specific page. If the link farm works as planned, the search engine will believe that the promoted page is hugely popular because of all the pages that link to it and give it a high ranking