Wednesday, July 13, 2005

PRSA - Presentation on Using RSS in Corporate Communications

I just sat in on a presentation given by Elizabeth Albrycht with APM Communications on RSS for the B2B market. She validated some of our strategies including RSS in online press rooms, and capturing and tracking word of mouth and online buzz. Some other interesting ideas she had for RSS were:

  • Extranets and partner areas
  • Customer relations
  • Resource center and online libraries
  • Event related information

It's great to see all these new ideas for RSS. I will continue to monitor and post other ways to use RSS and XML as a connections tool. If you find anything else let me know!

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