Two thirds of blog readers don't know what a blog is.
A recent study from BuzzMetrics/Mouthpiece reviled that a majority of blog readers don't know their reading a blog.

David Galbraith has a post on why this is a good thing. He Writes:

This is great news, it spells ubiquity. Memes need a buzzword to catch on, but by now blogs are more than online diaries.

The weblog publishing model, with built in syndication, tracking, real-time search, permanent, item based archiving and linking and easy to use publishing tools is the way everything will eventually be published on the web.