Scoble has recently republished his Corporate Weblog Manifesto (originally posted in 2003). As we venture forth into the world of Blogging, it might be a good idea to review his thoughts.

I figured I would post the first 3 here, but the full post is at: http://radio.weblogs.com/0001011/2003/02/26.html

1) Tell the truth. The whole truth. Nothing but the truth. If your competitor has a product that's better than yours, link to it. You might as well. We'll find it anyway.

2) Post fast on good news or bad. Someone say something bad about your product? Link to it -- before the second or third site does -- and answer its claims as best you can. Same if something good comes out about you. It's all about building long-term trust. The trick to building trust is to show up! If people are saying things about your product and you don't answer them, that distrust builds. Plus, if people are saying good things about your product, why not help Google find those pages as well?

3) Use a human voice. Don't get corporate lawyers and PR professionals to cleanse your speech. We can tell, believe me. Plus, you'll be too slow. If you're the last one to post, the joke is on you!