64% would advertise in blogs, 57% would place RSS ads

Norm Morneau just forwarded me this stat from a report that Forrester released in June. Good stuff. These are the kind of numbers our clients should be aware of:

Forrester says total US online advertising and marketing spending will reach $14.7 bln in 2005, a 23% increase over 2004. Online marketing and advertising will represent 8% of total advertising spending in 2010. Search engine marketing will grow by 33% in 2005, reaching $11.6 bln by 2010. Display advertising, which includes traditional banners and sponsorships, [...]