Inc.com has an interesting article on new advertising techniques. I thought the Elevator TV screens for advertising is a GREAT idea! People would LOVE something to focus on while in the elevator.
Another interesting part was the list of new media providers:
| Name | Location | Specialty |
|---|---|---|
| Claria | Redwood City, Calif. | Behavioral targeting service tracks the online habits of Web surfers and hits them with relevant advertising. |
| Enpocket | Boston | Sends ad messages, coupons, and branded video files to mobile phones -- in some cases tracking the phone's location. |
| Pulse | San Francisco | Online tools turn a photo of any person or animal into a lip-synched talking head for viral ad campaigns. |
| Zebra Imaging | Austin | Produces large promotional holograms that make images of objects or people stand out in 3-D -- no glasses needed. |
| Experian | Costa Mesa, Calif. | Collates consumer data to predict which people are likely to be in the market for particular products. |
| Reactrix | Redwood City, Calif. | A motion-sensitive projector turns any surface into a crowd-drawing, brandable interactive display. |
| Massive | New York City | Inserts ads via an online connection into video games while they're being played. Coming is technology that will adapt the ads to individual players. |
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